Gema Díaz - Index

01. About

Gema Díaz Gema . Co-founder and Creative Director at Capital Studio¹. Teacher at The Atomic Garden². Previously Creative Director at Jungle³. Previously Copywriter at PS21⁴ for five years. Previously Production Assistant. Previously Freelance Videographer. Previously Electric Scooter Promoter. Previously Event Staff. Previously Private Kid's Tutor. My work has been featured in The Financial Times, The Guardian, Vogue, GQ, and Dezeen, and has been recognised at Cannes Lions, The One Show, El Sol Festival, ADCE, Premios Eficacia, and CdeC. Named by Forbes as one of the Top 100 Creatives in Business in 2025.

02. The Work

KFC, Copypaste2.1

controlpublicidad.com2.1.1
youtube.com2.1.2

Worten, The Unfluencer Deal2.2

lavanguardia.com2.2.1
contagious.com2.2.2

Capital Studio, The Uncomfortable2.3

dezeen.com2.3.1
theuncomfortable.capital2.3.2

Doritos, Más Molestos2.4

youtube.com2.4.1
marketingdirecto.com2.4.2

KFC, Fries Compensation2.5

reasonwhy.es2.5.1
contagious.com2.5.2

Capital Studio, Tag Tee2.6

25gramos.com2.6.1
tagtee.capitalstudio.com2.6.2

PepsiCo Snacks, Alcohol Free Snacks2.7

thedrum.com2.7.1
thegrocer.co.uk2.7.2

KFC, Hamstreamers2.8

reasonwhy.es2.8.1
tiktok.com2.8.2

Doritos, Lola Lolita2.9

abc.es2.9.1
marketingdirecto.com2.9.2

Jungle, Business to your Ears2.10

forbes.es2.10.1
annualreport2024.wejungle.com2.10.2

KFC, Mallorca2.11

highxtar.com2.11.1
prensa.kfc.es2.11.2

Jungle, Jungle Carrier2.12

highxtar.com2.12.1
junglecarrier.com2.12.2

Flamin' Hot, Lágrimas de Bustamante2.13

lavanguardia.com2.13.1
hola.com2.13.2

Revolut, No puedes ser Ibai2.14

youtube.com2.14.1
reasonwhy.es2.14.2

KFC, La Masacre2.15

forbes.es2.15.1
youtube.com2.15.2

Flamin' Hot, Not Flamin Hot Milk2.16

youtube.com2.16.1
controlpublicidad.com2.16.2

Backdoors2.17

reasonwhy.es2.17.1
adlatina.com2.17.2

03. Shop

Url T-Shirt — Buy Now3.1

04. Recognitions

Forbes4.1

Top 100 Creatives in Business, 20254.1.1

Cannes Lions⁵4.2

Silver, Social & Influencers, KFCopypaste, KFC, 20224.2.1
Bronze, Outdoor, Mallorca, KFC, 20224.2.2
Bronze, Social & Influencers, KFCopypaste, KFC, 20224.2.3
Shortlist, Creative Commerce, Alcohol Free Snacks, PepsiCo Snacks, 20254.2.4
Shortlist, Hot Couture, Flamin' Hot, 20254.2.5
Shortlist, Creative data, Fries Compensation, KFC, 20254.2.6
Shortlist, Direct, Fries Compensation, KFC, 20254.2.7
Shortlist, Social & Influencers, Hamstreamers, KFC, 20234.2.8
Shortlist, Creative use of data, KFCopypaste, KFC, 20224.2.9
Shortlist, Direct, KFCopypaste, KFC, 20224.2.10
Young Lions Finalist, 20224.2.11

The One Show⁶4.3

Bronze, Creative use of data, KFCopypaste, KFC, 20224.3.1
Shortlist, Product Design, Jungle Carrier, Jungle, 20254.3.2
Shortlist, Direct & Online, Fries Compensation, KFC, 20254.3.3
Shortlist, Direct Marketing, Fries Compensation, KFC, 20254.3.4
Shortlist, Direct Marketing, Backdoors, KFC, 20224.3.5
Shortlist, Direct Marketing, Backdoors, KFC, 20224.3.6
Shortlist, Direct Marketing, Mallorca, KFC, 20224.3.7
Shortlist, Out Of Home, Mallorca, KFC, 20224.3.8
Shortlist, Social Media, KFCopypaste, KFC, 20224.3.9

Clio Awards⁷4.4

Shortlist, Creative use of data, KFCopypaste, KFC, 20224.4.1
Shortlist, OOH, Mallorca, KFC, 20224.4.2

El Sol Festival⁸4.5

Agency of the Year, PS21, 20254.5.1
Independent Agency of the Year, PS21, 20254.5.2
Gold, Activation & Brand Experience, Fries Compensation, KFC, 20254.5.3
Gold, Activation & Brand Experience, The Unfluencer Deal, Worten, 20244.5.4
Gold, Digital & Mobile, The Unfluencer Deal, Worten, 20244.5.5
Gold, Media, KFCopypaste, KFC, 20224.5.6
Silver, Digital & Mobile, Fries Compensation, KFC, 20254.5.7
Silver, Digital & Mobile, Lola Lolita, Doritos, 20254.5.8
Silver, Digital & Mobile, Lágrimas de Bustamante, Flamin' Hot, 20254.5.9
Silver, Media, Lágrimas de Bustamante, Flamin' Hot, 20254.5.10
Silver, PR, Lola Lolita, Doritos, 20254.5.11
Silver, PR, Lágrimas de Bustamante, Flamin' Hot, 20254.5.12
Silver, Digital & Mobile, Eduardo, KFC, 20234.5.13
Silver, Digital & Mobile, Hamstream, KFC, 20234.5.14
Silver, Innovation, KFCopypaste, KFC, 20224.5.15
Bronze, Activation & Brand Experience, Fries Compensation, KFC, 20254.5.16
Bronze, Activation & Brand Experience, Fries Compensation, KFC, 20254.5.17
Bronze, Activation & Brand Experience, Eau D'uardo, KFC, 20244.5.18
Bronze, Digital & Mobile, Hamstreamers, KFC, 20234.5.19
Bronze, Digital & Mobile, Hamstreamers, KFC, 20234.5.20
Bronze, Out of Home, Mallorca, KFC, 20224.5.21
Bronze, Innovation, KFCopypaste, KFC, 20224.5.22
Bronze, Innovation, Trojan Orders, KFC, 20214.5.23
Shortlist, Innovation, Fries Compensation, KFC, 20254.5.24
Shortlist, PR, Lola Lolita, Doritos, 20254.5.25
Shortlist, Media, Fries Compensation, KFC, 20254.5.26
Shortlist, Media, The Unfluencer Deal, Worten, 20244.5.27
Shortlist, Out of Home, Brandless Billboard, Doritos, 20234.5.28
Shortlist, Out of Home, Disfrutar así, está guapísimo, KFC, 20234.5.29
Shortlist, Innovation, Eduardo, KFC, 20234.5.30
Shortlist, Activation & Brand Experience, KFCopypaste, KFC, 20224.5.31
Shortlist, Digital & Mobile, Crecemos jugando, Toys'R'Us, 20224.5.32
Shortlist, Digital & Mobile, KFCopypaste, KFC, 20224.5.33
Shortlist, Activation & Brand Experience, Backdoors, KFC, 20214.5.34
Shortlist, Activation & Brand Experience, Backdoors, KFC, 20214.5.35
Shortlist, Integrated campaign, Backdoors, KFC, 20214.5.36

Club de Creatividad⁹4.6

Gold, Craft, Fries Compensation, KFC, 20254.6.1
Gold, Ideas, Fries Compensation, KFC, 20254.6.2
Gold, Craft, KFCopypaste, KFC, 20224.6.3
Silver, Media, Fries Compensation, KFC, 20254.6.4
Silver, Medios, Lágrimas de Bustamante, Flamin' Hot, 20254.6.5
Silver, Craft, The Unfluencer Deal, Worten, 20244.6.6
Silver, Ideas, The Unfluencer Deal, Worten, 20244.6.7
Silver, Innovation, Eau Eduardo, KFC, 20244.6.8
Silver, Ideas, Hamstreamers, KFC, 20234.6.9
Silver, Ideas, KFCopypaste, KFC, 20224.6.10
Silver, Innovation, Eduardo, KFC, 20224.6.11
Bronze, Craft, Fries Compensation, KFC, 20254.6.12
Bronze, Strategy, Fries Compensation, KFC, 20254.6.13
Bronze, Innovation, Fries Compensation, KFC, 20254.6.14
Bronze, Strategy, Eau Eduardo, KFC, 20244.6.15
Bronze, Strategy, Push Notifications, KFC, 20234.6.16
Bronze, Innovation, KFCopypaste, KFC, 20224.6.17
Merit, Content, Hamstreamers, KFC, 20234.6.18
Merit, Content, Masacre, KFC, 20234.6.19
Merit, Craft, Hamstreamers, KFC, 20234.6.20
Merit, Craft, Masacre, KFC, 20234.6.21
Merit, Craft, KFCopypaste, KFC, 20224.6.22
Merit, Strategy, Mallorca, KFC, 20224.6.23
Merit, Ideas, Eduardo, KFC, 20224.6.24
Merit, Ideas, Mallorca, KFC, 20224.6.25
Merit, Ideas, Lágrimas de Bustamante, Flamin' Hot, 20254.6.26
Merit, Craft, Regózalo, KFC, 20244.6.27
Merit, Strategy, Regózalo, KFC, 20244.6.28
Merit, Ideas, Eau D'uardo, KFC, 20244.6.29
Merit, Innovation, Ya voy yo, KFC, 20244.6.30
Merit, Content, Hamstreamers, KFC, 20234.6.31
Merit, Content, Masacre, KFC, 20234.6.32
Merit, Craft, Hamstreamers, KFC, 20234.6.33
Merit, Craft, Masacre, KFC, 20234.6.34
Merit, Craft, Mallorca, KFC, 20224.6.35
Merit, Ideas, Eduardo, KFC, 20224.6.36

El Ojo de Iberoamérica¹⁰4.7

Gold, Brand Effectiveness, KFC, 20224.7.1
Gold, Effectiveness, KFC Platform, KFC, 20214.7.2
Silver, Out of Home, Mallorca, KFC, 20214.7.3
Bronze, Content, Hamstream, KFC, 20224.7.4
Bronze, Creative use of data, KFCopypaste, KFC, 20224.7.5
Bronze, Effectiveness, KFCopypaste, KFC, 20224.7.6
Bronze, Media, KFCopypaste, KFC, 20224.7.7
Bronze, Effectiveness, Backdoors, KFC, 20214.7.8
Bronze, Brand Experience, Backdoors, KFC, 20214.7.9
Shortlist, Direct, KFCopypaste, KFC, 20224.7.10
Shortlist, Direct, KFCopypaste, KFC, 20224.7.11
Shortlist, Direct, KFCopypaste, KFC, 20224.7.12
Shortlist, Creative use of data, KFCopypaste, KFC, 20224.7.13

Effie Awards (Spain)¹¹4.8

Creative Agency of The Year, PS21, 20244.8.1
Creative Agency of The Year, PS21, 20234.8.2
Creative Agency of The Year, PS21, 20224.8.3
Gold, Most Original and Disruptive Strategy, Hamstreamers, KFC, 20234.8.4
Gold, Tactic, Backdoors, KFC, 20214.8.5
Silver, Low Budget Campaign, The Unfluencer Deal, Worten, 20244.8.6
Silver, Community Building and Owned Audience, Push Notifications, KFC, 20224.8.7
Silver, Best Tactical Campaign, KFCopypaste, KFC, 20224.8.8
Silver, Budget under 250k, Eduardo, KFC, 20214.8.9
Bronze, Best Launch Campaign for Product, Hamstreamers, KFC, 20234.8.10
Bronze, Brand Building, KFC, 20224.8.11
Shortlist, Branded Content, Masacre, KFC, 20234.8.12
Shortlist, Best Integrated Campaign, Regózalo, KFC, 20234.8.13
Shortlist, Best Existing Product / Service Campaign, KFCopypaste, KFC, 20224.8.14
Shortlist, Best Regional / Local Campaign, Mallorca, KFC, 20224.8.15
Shortlist, Budget under 250k, Mallorca, KFC, 20224.8.16
Shortlist, Brand Building, KFC Platform, KFC, 20214.8.17
Shortlist, Integrated, Backdoors, KFC, 20214.8.18
Shortlist, Regional, Extremadura, KFC, 20214.8.19
Shortlist, Tactic, Eduardo, KFC, 20214.8.20